Free tools for operators who buy traffic
No account, no upsell walls — deterministic math and real checks. Two families: tools that show you what your tracking is losing, and tools that tell you what a customer is worth.
Attribution & tracking
The measurement is broken before the math starts. These show you exactly where, using your own numbers or your own URL.
ITP Attribution-Loss Estimator
Safari caps JS cookies at 7 days. See the share of conversions your window structurally can't credit.
Open tool →First-Party Tracking Scanner
Paste a URL: we list every tracker on the page and flag which ones are third-party (ITP and ad-block bait).
Open tool →Cookie & Storage Inspector
Every cookie a page sets — first vs third party, expiry, HttpOnly, SameSite — plus who wrote it.
Open tool →Ghost-Conversions Checker
Compare what Meta reports to what your payment processor actually banked, and price the gap.
Open tool →Attribution Window Visualizer
See how much of your funnel falls outside a 7-day window — and what a durable window recovers.
Open tool →Client + Server De-Dup Simulator
Watch client and server events double-count the same sale, then watch a dedup key collapse them.
Open tool →UTM Taxonomy Validator
Paste your campaign URLs; we find the casing drift, the synonyms and the typos splitting your reports.
Open tool →Pixel Health Checker
Check any URL for real: HTTP status, TLS expiry and GA4/Meta/GTM/TikTok pixels.
Open tool →Unit economics
What you can afford to pay for a customer, and how long until they pay you back.
Break-Even ROAS Calculator
Calculate exact CAC limits and product contribution margins.
Open tool →UTM Builder & Inspector
Sanitize URLs with native ad macros and test HTTP status.
Open tool →CAC/LTV & Payback Estimator
Simulate monthly payback curves and cumulative cash valleys.
Open tool →Break-even ROAS by industry
Each preset is pre-loaded with real benchmark economics — start from a defensible number, then edit any field.
CAC payback by business model
Each preset is pre-loaded with real benchmark economics — start from a defensible number, then edit any field.
Attribution guides
Platform by platform, stack by stack: where the numbers go wrong and what to do about it.
The tools show you the problem. Signals fixes it.
First-party, server-side attribution with a durable visitor id and a journey you can read for every conversion. $29/mo, one snippet.