Industry benchmarks for Infoproducts
Break-even ROAS on a low-ticket infoproduct is only 1.04x, since delivery cost is zero and processing takes 3-5%. The real problem is scale: cold CPMs of $16-30 combined with 2-5% front-end conversion on a $27-97 offer means front-end ROAS commonly lands between 0.8x and 1.4x. Refunds run 8-20%, higher than courses because impulse buyers at low price points disengage quickly. The category average achieved blended ROAS is about 1.7x once the back end is counted.
The back-end offer stack, not the front-end product, is where infoproducts make money. A 35% order bump take rate at $37 plus a 12% upsell take rate at $197 typically adds $37-45 of revenue per front-end buyer, converting a 1.1x front end into a 1.8-2.2x blended result. Because break-even is near 1x, the strategic question is not whether ads are profitable but how fast you recover cash: aim to break even on day zero and profit from email over the following 30 days. Refund rate above 15% is the signal that the offer is over-promising rather than that traffic is bad.
Frequently asked questions
Break-Even ROAS Calculator for Infoproducts, answered.
What is a good ROAS for infoproducts?
Front-end ROAS of 1.0-1.4x is standard, with blended results averaging about 1.7x after bumps and upsells.
Why is infoproduct break-even ROAS near 1x?
There is no cost of goods or shipping, so only the 3-5% payment processing fee is deducted before contribution.
How much do order bumps improve ROAS?
A 35% bump take rate at $37 typically adds 25-35% to revenue per buyer without any increase in ad spend.