Use cases

The same mechanic breaks differently for everyone

A seven-day identifier is a rounding error for impulse ecommerce and a catastrophe for B2B. Pick the one that looks like your business.

By industry, with the numbers

≈15% uncreditable ITP's impact on DTC ecommerce attribution ≈17% uncreditable ITP's impact on B2B SaaS attribution ≈15% uncreditable ITP's impact on agencies and their client reporting ≈12% uncreditable ITP's impact on subscription ecommerce attribution

Same product, whichever one you are.

A durable first-party id, server-confirmed conversions, and a journey you can read. What changes by use case is which part saves you the most money.