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Use cases

The same mechanic breaks differently for everyone

A seven-day identifier is a rounding error for impulse ecommerce and a catastrophe for B2B. Pick the one that looks like your business.

Use cases Aug 4, 2026
Attribution for B2B and product-led SaaS When the median journey is 40 days and the identifier lives 7, attribution stops being approximate and starts being fiction. B2B attribution is an... 3 min read →
Use cases Aug 4, 2026
Attribution for DTC ecommerce brands Paid social on mobile iOS, considered purchases that take a week, and a checkout on another domain. DTC is the most ITP-exposed category there is —... 3 min read →
Use cases Aug 4, 2026
Attribution for marketing agencies The monthly report where the platform numbers and the client's revenue disagree is where retainers get lost. Instrument every client the same way... 3 min read →

By industry, with the numbers

≈15% uncreditable ITP's impact on DTC ecommerce attribution ≈17% uncreditable ITP's impact on B2B SaaS attribution ≈15% uncreditable ITP's impact on agencies and their client reporting ≈12% uncreditable ITP's impact on subscription ecommerce attribution

Same product, whichever one you are.

A durable first-party id, server-confirmed conversions, and a journey you can read. What changes by use case is which part saves you the most money.