Industry benchmarks for High Ticket Coaching
Break-even ROAS for high ticket coaching is about 1.3x once coach time, setter commission, and processing are deducted, which is roughly 20-25% of program price. Cost per booked call runs $90-350 depending on niche and offer clarity, show-up rates land at 45-70%, and call-to-close on a $3,000-10,000 program converts at 15-30%. That chain means one sale typically costs $600-2,000 in media. Average achieved ROAS in the category is around 3.2x, but variance between operators is enormous.
Show-up rate is the cheapest lever in the entire funnel. Moving from 50% to 70% show-up through SMS reminders, a pre-call video, and same-week scheduling cuts cost per sale by 28% without changing a single ad. The second lever is payment plan mix: a 3-pay plan raises close rate 5-10 points but exposes you to 8-15% default, so calculate break-even against collected revenue rather than contracted revenue. Refund and chargeback rates above 10% will erase the margin advantage of the price point entirely.
Frequently asked questions
Break-Even ROAS Calculator for High Ticket Coaching, answered.
What is a good ROAS for high ticket coaching?
Above 1.3x covers delivery cost, but healthy operators run 3x or better, which is close to the 3.2x category average.
Should I calculate ROAS on contracted or collected revenue?
Collected. Payment plans default at 8-15%, so contracted revenue overstates real ROAS by a similar margin.
What is the fastest way to improve coaching ROAS?
Raise show-up rate. Going from 50% to 70% cuts cost per sale by about 28% with no change in ad spend or targeting.